Video marketing can help your small business, explains CanadianSME. From creating client trust to generating website traffic, video marketing has several benefits. Plus, social media makes it easier than ever to reach a wide audience with your videos. But if you’re on a tight budget, you may be unsure of how to make affordable videos a part of your marketing plan. Fortunately, there are several inexpensive ways to make video work for you. Podcaster Mind Dog invites you to read on to find out more.
Types of Video Marketing for Small Businesses
Ajax Creative points out that there are many different types of videos you can create for your small business. Some common examples include product demonstrations, customer testimonials, behind-the-scenes footage, and explainer videos. The key is to create content that will resonate with your target audience and help achieve your business goals.
Zero in on Your Target Customers
When creating videos for your small business, it’s important to consider your target audience. What demographics are you trying to reach? What kind of content will they be interested in? What tone should you use? Addressing these questions can help you hone your message and focus your efforts more narrowly.
Establish a Budget
The next step is to establish a budget for your video marketing campaign. How much money do you have to spend on production, editing, and hosting? Keep in mind that you don’t need to spend a lot of money to produce high-quality videos. There are many ways to save money on production costs, such as filming in-house or using royalty-free stock footage. Pick up a decent video camera that is within your budget. You don’t have to go top of the line. Then look online for some tutorials and take some time to practice before you officially film your introduction video.
Yes! Use Royalty-Free Stock Footage
Royalty-free stock footage is another great way to save money on production costs. There are many websites where you can download royalty-free stock footage and images for a fraction of the cost of hiring a professional videographer. Plus, there’s no need to worry about copyright infringement since the royalty-free license allows you to use the footage in all types of projects.
A Place To Publish Your Videos
Now that you’ve created your budget and filmed your videos, you’ll need to decide where to publish them. You can host your videos on YouTube or Vimeo or on your own website (if you have one). If you’re looking for more exposure, consider submitting your videos to directories or blogs related to your industry, such as adding your video to your Google business listing, which makes for a great visual representation of your business and adds to your professional reputation.. You can also promote your videos through paid advertising or by using social media platforms like Facebook and Twitter.
Track the Success of Your Campaigns
Once you’ve started incorporating video into your marketing campaigns, it’s important to track the results so that you can see what’s working and what isn’t. There are a number of metrics that you can use to evaluate the success of your video marketing campaigns, including:
- Views: how many people have watched your videos?
- Shares: how often are your videos being shared on social media or other websites?
- Comments: what are people saying about your videos? Are they leaving positive or negative feedback?
- Engagement: are viewers watching your videos all the way through, or are they clicking away before the end?
- Click-Through Rate: if you’re including links to landing pages or product pages in your videos, how often are viewers clicking on them?
By monitoring these metrics, you can get a better idea of which videos are resonating with viewers and driving results for your business. You should also integrate SEO and VSEO into your marketing content as part of your content strategy. CornerstoneContent.com has resources to help you integrate keywords into your content to drive your site up in the search rankings.
Embrace the Power of Video
Video is a powerful marketing tool that every small business should be using. By incorporating video into your marketing efforts and monitoring the results, you can boost your bottom line and reach a wider audience. Start by creating a budget and finding items (like cameras) and strategies that fit within your budget. And don’t forget to incorporate SEO into your content to get your videos in front of a larger audience.
by Lisa Walker