In the world of stand-up comedy, talent is abundant, yet many comedians struggle to find their footing.

Yes, I know there's a typo in the graphic. It was an AI image 🙂

One of the core issues lies with comedy clubs, which often fail to promote their performers effectively. or promote them at all. By not investing in marketing their talent, clubs are doing a disservice not only to the comedians but also to the audiences they serve.

To be clear, this is personal for me. Many people know that even though I am not a standup comedian, I work hard to promote standup shows by national headliners and every level of talent and experience in the game. I make it really easy for clubs to use me to promote shows, to the extent of often doing the work for them! Most won't lift a finger to serve their own cause and leave promotion, advertising and marketing to the comedians they book. The attitude is once the booking is done, their job is over. Then they complain when the shows are not attended to maximum capacity.

As evidence, I have plenty of empirical data that shows I have helped fill rooms for comedians, not only locally in the NY/Long Island market, but nationally and internationally as well. I recently sent out over 1,100 emails to clubs offering free promotion to ALL their shows, stating all they had to do to take advantage of this offer was to send me their calendar so I don't have to spend my time searching their website. Only 2 clubs respionded and they are the 2 clubs that I work directly with.

For those who don't know, I host the morning show on Governor's Comedy Clubs network and work with Sticks And Stones Comedy Club in Southampton, NY. I work hard to promote their shows but have carte blanche to promote shows in other clubs, even if they compete in the local markey.

The practice of making the comedians do all the promo work fails not only the comedians, the venue and the industry, it does a tremendous disservice to comedy fans as well!

Many clubs rely on the same old routines, neglecting the fresh voices that could invigorate the scene. This lack of promotion leads to a cycle of underexposure, leaving new comedians feeling disheartened and overlooked. Moreover, audiences miss out on discovering unique and diverse comedic styles that could enhance their experience.

It is crucial for comedy clubs to recognize that promoting talent is not just beneficial for the performers, but also vital for the health of the comedy industry as a whole.

When clubs actively engage in promoting their comedians, they foster a vibrant and dynamic environment that attracts more patrons. By lifting a finger to support their talent, clubs can create a win-win situation that elevates the entire comedy landscape.

In conclusion, it is time for comedy clubs to take a proactive approach in promoting their comedians, ensuring that both talent and audiences thrive. If you love comedy, SHARE THIS ARTICLE, all over social media.